NovaMart

Rebuilding NovaMart's loyalty experience around real customer behavior

The Challenge

NovaMart wanted to move beyond generic percentage-off coupons toward a loyalty program that actually reflected how different customer segments shopped — but their legacy system offered no segmentation and no usable behavioral data.

Our Solution

Our team built a behavior-driven loyalty engine that scores customers on purchase frequency and basket composition, then targets each segment with tailored offers through the app. A/B-tested onboarding flows and a simplified points-to-cash conversion model made the program easy to understand from the first session.