Lulu Group

A loyalty app that turned 1M+ shoppers into repeat customers

The Challenge

Lulu Group's existing rewards program lived across disconnected point-of-sale receipts and a rarely-used punch card, so shoppers had no easy way to track points or redeem them across hypermarkets. Redemption rates were low and the loyalty data itself was too fragmented to power any real marketing.

Our Solution

We designed and built a unified loyalty app with real-time point tracking, tiered rewards, and in-store QR redemption, backed by a central customer data platform that unified purchase history across every branch. Push notifications and a bilingual Arabic/English interface brought redemption front-of-mind at the moments that mattered.