Making Your Website and Apps More Accessible: 10 Proven Strategies

  • Application Development
  • 31 January 2024

For digital inclusion, the key element to consider is an accessible website. Irrespective of physical ability, an edible website or app from the mobile app development company in Boston, ensures that everyone can access vital information on the internet. Following the web content accessibility guidelines can enhance the website accessibility as per the industry standards.


In this article, we mention the ten tips that would eventually broaden the audience reach. We showcase the value of equality and inclusion that would lead to increased usability as well.


1.Simplify Navigation and Information Architecture

To guide the users through your website or app effortlessly, an intuitive and streamlined navigation structure is essential. Users tend to feel an overwhelming situation when they come across too many options or complex menus. To find what users need quickly is possible only with a clear and logical information architecture.


2.Page load speed Optimisation

The high bounce rate is due to a simple frustration that users tend to overcome with slow-loading pages. The leveraging coaching techniques, image size, and minifying code can be best optimized for the website or apps with the fast loading feature. This would encourage the users to stay longer on your platform and in turn provide improved user satisfaction as well.


3.Responsive Design

For accessing websites and apps on mobile apps, a mobile-first design is evident before the increasing number of users. A responsive website or apps render a seamless experience across different screen sizes as well.


4.Focus on Visual Hierarchy and Consistent Branding 

Navigate your website or app with a clear and steady focus on consistent branding elements. Visual hierarchy helps users to reinforce your brand with consistent colors, imagery, and fonts. Establish a visual hierarchy and employ visual cues to guide users’ attention by highlighting important elements and utilizing whitespace.


5.Persuasive Call-to-Action (CTA) Design

Crafting persuasive and visually appealing call-to-action buttons encourages users to take specific actions that call for sales. Put in compelling color and clear instructions to make the CTAs stand out. Place them strategically to drive conversions effectively in prominent positions.


6.Implement Effective Forms

Visually appealing and easy-to-fill forms make an integral part of any website. Use form validation to reduce errors and frustration with real-time feedback and guidance.


7.Prioritize Accessibility

Your website or app needs to be accessible to the varied category of users and it should be designed to support every aspect. The factors that go considerable include screen reader, color contrast, keyboard accessibility, text for images, etc. Enhance the user experience of the wide range of the user base by making your platform accessible to reach a wider audience.


8.Add on Social Proof and Testimonials

Encourage conversions and positive experiences while putting the effort to incorporate social proof strategically throughout your website or app. Product quality or service quality assurance relies on testimonials, display ratings, or endorsements.


9.Microinteractions on use

Enhanced user experience is achieved by visual cues and feedback, where subtle animations like micro-interactions help. Use micro-interactions to add an element of delight and give users confirmation of actions to their inputs. Well-designed micro-interactions create a sense of engagement and make users explore further to render the seamless user experience.


10.Continuously Test and Optimize

With time, user behavior and preferences vary. For the same reason, websites or apps through

web design in Boston is to be subjected to optimization and testing. For enhanced user experience opt to conduct user testing sessions, feedback gatherings, areas of improvement, analysis of user behavior data, etc. To drive better conversions, a data-driven approach iterates on your UI/UX and makes informed design decisions.