The growing digital technology has risen to the next level, thus paving the way for digital shopping. This digital shopping experience is evolving with the ever-increasing technology. With this, ecommerce must adapt to the growing demands of the customers. 2025 has made the online shopping landscape more personalised, intuitive, seamless and integrated with the emerging technologies. Through this blog, let’s explore the top features that customers expect in an ecommerce app store in 2025.
The shopping behaviour of every individual has shifted with changing demands and expectations of the customers. According to the recent survey, more than 62% of the ecommerce sales will occur through online and that through mobile devices by 2025. And this implies the need for having a well-equipped and well-designed website, which is very much essential for the company’s success.
This trend has become a greater competition among several ecommerce web design, website design development and other top mobile app development companies in Boston. Having a mobile app for running the business is not enough; an app should be able to deliver an intuitive and seamless experience, thus showcasing creativity, usability and inclusivity to stand unique in the marketplace, thus staying ahead of the competition.
Let’s dive deeper into the top features that customers expect in an ecommerce app in 2025.
AI-powered Personalisation
Shopping has become easier and convenient with personalisation, and that too with the advanced integration of AI. The integration of AI has helped in understanding customer behaviour and their shopping patterns, thus helping in product recommendations. Personalisations help in personalising the feeds with location, behaviour and user preferences. This helps users to have an improved shopping experience, providing satisfaction.
AR shopping experience
AR is revolutionising the nature of customer shopping experiences. This shopping experience helps customers to virtually experience the product, thus allowing them to choose accordingly. Presently, in every ecommerce app, AR features are being integrated, thus letting the customers virtually try on products, helping the users to visualise how the product will look in a particular environment.
Multiple payment options & Seamless checkout
Checkout options are a very essential process in an e-commerce application. Customers expect a seamless checkout process. Multiple payment options are being integrated into the payment process, allowing customers to securely complete the payment process. Secure authentication, such as biometric authentication, helps in faster, safer and secure transactions and a seamless checkout.
Real-time Order Tracking
Customers want to track their orders in real-time, knowing exactly when their package will arrive. E-commerce apps should provide real-time updates on order status, shipping, and delivery. The Estimated Time of Arrival (ETA) should be accurately provided to manage customer expectations.
Customization
Customers expect personalised experiences, including product recommendations based on their preferences and purchase history. E-commerce apps should allow customers to customise their experience, such as saving favourite products, wishlists, and tailored promotions.
Order Customization
Customers want flexibility in their orders, such as choosing delivery windows, gift wrapping, or special instructions. E-commerce apps should provide options for customers to customise their orders according to their preferences.
Security Compliance
Customers expect e-commerce apps to prioritise security, ensuring their personal and payment information is protected. E-commerce apps should comply with industry-standard security protocols, such as SSL encryption and two-factor authentication.
Omnichannel Experience
Customers expect a seamless experience across all channels, including mobile apps, websites, and physical stores. E-commerce apps should integrate with other channels, allowing customers to pick up orders in-store or return online purchases in-store.
Loyalty Programs
Customers expect rewards for their loyalty, such as points, discounts, or exclusive offers. E-commerce apps should have loyalty programs that recognise and reward customers for their repeat purchases and engagement.
Conclusion
In 2025, customers expect e-commerce apps to provide a seamless, personalised, and secure experience. By incorporating features like real-time order tracking, customization, order customisation, security compliances, omnichannel experience, and loyalty programs, e-commerce businesses can meet these expectations and stay ahead of the competition.
If you’re an e-commerce business looking to enhance your app’s features and provide a better customer experience, consider partnering with a technology expert to develop a customised solution.
Contact us today to learn more about how we can help you create a cutting-edge e-commerce app that meets the evolving needs of your customers.
