10 SEPT 2026
Mobile cart abandonment rates consistently run higher than desktop, and the usual explanation — 'people browse on mobile, buy on desktop' — is increasingly out of date. When we audit abandoning sessions, the drop-off almost always traces to specific, fixable friction in the checkout flow itself, not a general reluctance to buy on a phone.
Address Entry Is the Biggest Offender
Address entry is the single biggest offender. A full address form with no autocomplete, on a small keyboard, with a customer's thumb covering half the screen, is where a meaningful share of mobile checkouts quietly die. Integrating address autocomplete and defaulting to the fewest possible required fields recovers more revenue than almost any other single change we make.
Payment Method Coverage Matters More on Mobile
Payment method coverage matters more on mobile than desktop, particularly in the GCC — wallets and one-tap payment options aren't a nice-to-have here, they're closer to a baseline expectation, and a checkout that only offers card entry loses a real share of otherwise-committed buyers at the last step.
Stop Forcing Account Creation
Forced account creation before checkout remains a surprisingly common pattern that costs more than it protects. Guest checkout with an optional 'create an account' step after the order confirms captures the sale first and the retention opportunity second, instead of gating the sale behind the retention ask.
None of these fixes require a redesign — they're checkout-flow audits, not brand refreshes, and they're usually where we find the fastest, most measurable lift in actual completed orders.
